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Pri0r1ty Intelligence replaces CFO

Published: August 26, 2026 at 7:35 am

Author: Jonathan Symcox

Pri0r1ty Intelligence Group PLC, an AI-focused business delivering growth solutions to SMEs, has appointed Graham Duncan to the board of directors and as interim CFO.

He replaces Daniel Maling, who will transition to a non-executive director role.

Formerly a cash shell company known as Alteration Earth plc, it completed the reverse acquisition of Pri0r1ty AI in December 2024 and changed its name and focus.

In July 2025 it acquired Halfspace, a specialist data-led marketing and technology business serving the sports and entertainment sectors.

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