Luxury cruise retailer Panache Cruises has appointed Juliana Nasmith to head up its new Australian operation.

The tech-enabled company is preparing to launch in Australia in May and is now actively searching for an office in Sydney and recruiting a team of up to 10 staff.

Experienced Juliana Nasmith, who has previously worked for Luxury Escapes and Helloworld Travel during a 25+ year career in the travel industry, has started as head of sales and operations in Australia.

James Cole, founder and CEO of Panache Cruises, said the company was investing a six figure sum in the Australian launch and said recruiting Nasmith was ‘pivotal’.