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Next celebrates fantastic Christmas trading performance

Published: January 6, 2026 at 7:48 am

Retailer Next is celebrating a fantastic Christmas trading period and increased its guidance for full-year profits.

In the nine weeks to 27th December, full-price sales were up 10.6% versus last year, which compares to its guidance for the quarter of 7%.

UK sales were up 5.9%, with international sales climbing 38.3%.

It is increasing its guidance for full-year profit before tax (to the end of January 2026) by £15m to £1.15 billion.

Full-price sales growth forecast for 2027 is now expected to climb 4.5%, with PBT forecast to be £1.2bn, up +4.5%.

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