Published: January 19, 2026 at 9:33 am
M&C Saatchi’s shares have risen by more than 6% to 132.96p in the first 80 minutes of trading despite the group reporting a fall in annual revenue.
Investors have seemed to focus on cost savings, profitability and signs of improving momentum going into 2026.
In an unaudited trading update for the year to 31st December 2025, the advertising and marketing business said like-for-like net revenue is expected to fall around 7%, or around 2.5% excluding Australia.
It has already had well-documented struggles Down Under, with the company cutting its 2025 outlook in November as a result.
In September, M&C Saatchi said that it was taking ‘significant actions to reshape the Australia business’ – new leadership, the closure of an unprofitable full-service media business as well as restructuring – with £12 million of annualised cost savings set to be made.
Reported net revenue for the year is now expected to come in at £210m, with operating profit of £26m.
The company said it delivered on its target of £12m of annualised cost savings in the second half of the year.