London-based MarTech Navigator has raised £4 million from IW Capital to accelerate growth of its digital advertising platform.

Founded by British Olympic medallist in rowing and former Ink Global CCO Steve Rowbotham, Navigator helps brands reach millions of travelling consumers using over 2 billion fully consented, first-party data points.

The team of 24 spans the UK, US and APAC, serving clients including L’Oréal, HSBC, Formula 1 and FC Barcelona.

The funding will support platform development, commercial expansion and a new SaaS product launch with a global hospitality software partner.