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ManyPets co-founder launches new venture with ex-Zego MD

Published: February 3, 2026 at 8:57 am

Author: Jonathan Symcox

A heavyweight duo of ex-unicorn leaders have joined forces to launch a new venture offering custom health and wealth products to people aged over 60.

Laura Ashforth, former managing director at InsurTech unicorn Zego, is the CEO of Lateral, which has raised £2.5 million seed funding.

Her co-founder is Steven Mendel, co-founder and ex-CEO of pet health unicorn ManyPets.

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