Published: December 11, 2025 at 4:41 pm
A trio of Manchester retail tech figures have come together to launch Rove.
The AI SaaS platform aims to revolutionise how brands, distributors and retailers expand into international markets.
Simon Boyd’s experience spans the full supply chain, from senior roles at Kingfisher, Tesco and Phones4U to building international businesses like CAT Phones, which reached $85 million in revenue across 60 countries, and Smoothskin, which grew to $150m in retail sales and launched in 70 markets.
Ben Davies is a serial entrepreneur with two decades of experience building technology and FMCG businesses. He founded Vypr, a product intelligence platform that helps leading brands make faster, data-backed decisions, and where he remains part of the senior leadership team.
Adam Warburton is a product and technology leader with more than 15 years of experience in digital innovation and was previously chief product officer at Co-op and chief product & technology officer at Vypr.