London-based HealthTech Cosi Care has secured a $1 million investment after being named one of five winners in the global 43North startup competition in New York. 

Founded by Lauren Bell from Swansea, the company created the world’s first safe scratching medical devices to deliver instant itch relief and soothe painful skin conditions such as eczema. 

The win will fund Cosi Care’s expansion into the US market, with Bell saying the recognition proves “how universal our solution is –  everyone knows someone with itchy skin.” 

The company, which has already helped more than 50,000 UK customers and generated over £3 million in revenue, also won the People’s Choice Award, adding another $25,000 to its prize.