The founder and CEO of social media powerhouse LADbible has backed Manchester startup Veridox in a £1 million funding round to combat fraudulent insurance claims with AI.

Solly Solomou invested through his Solo Investments Holdings vehicle, joining lead investor Outward VC in the round.

The InsurTech has developed AI software that analyses documents and images linked to insurance claims, flagging signs of possible manipulation that would otherwise require detailed manual checks.

The investment will support expansion in product and sales as the business prepares for general launch.