Published: June 19, 2026 at 8:30 am
The parent company of LADbible has agreed a deal potentially worth more than £34 million to acquire agency Uncovered.
The creative agency has deep TikTok and Instagram expertise, and counts the likes of Tesco, KFC and Taco Bell among its client base.
LBG Media plc said it has acquired 75% of the share capital of Uncovered Holdings Limited. It has also agreed options to acquire the remaining 25%.
The acquisition is for an initial cash consideration of £26.8m, with an earnout cash payment of up to £7m, based on the financial performance of Uncovered in the calendar years 2026 and 2027.
It will be funded through a combination of LBG Media’s existing cash resources and a new debt facility of up to £50m with HSBC UK Bank plc. This comprises a £35m revolving credit facility and an accordion option of up to a further £15m. The facilities have a maturity of three years that expire in June 2029.