Halfords has announced the appointment of Sarah Haywood as chief information officer, effective from Monday 3rd November 2025.

Haywood joins Halfords with over 25 years of technology leadership experience across some of the world’s leading consumer brands, including Mondelēz International, Kraft Foods and Cadbury Schweppes.

Most recently, she served as global CIO at the Carlsberg Group, where she led a major transformation of the company’s digital and technology infrastructure.

She succeeds Adam Gerrard, who will leave the business at the end of October.