MAGIC AI, the business behind the MAGIC AI Mirror, has closed an £8 million Series B round to scale in the United States and capitalise on the surging AI fitness market.

The round is believed to be the largest funding round for an AI fitness company this year, and arrives as MAGIC AI is named the fourth fastest-growing hardware company by The Sunday Times. 

The business has posted 342% annual growth, supported by rapid expansion in the US with a community already spanning 18,000+ members across all 50 states. It takes total funding to $20m.