A sports nutrition company that started with bedroom packing sessions in Nottingham has landed a major partnership in professional boxing with Eddie Hearn’s Matchroom Boxing.

Ten Percent Club was launched in December 2022 by Luke O’Reilly, who at the time was working full-time as an engineer while fulfilling supplement orders from home in the evenings. 

Three years on, the 38-year-old entrepreneur has secured a 12-month agreement to become the official supplement partner for the boxing giant.