Chloe is preceded by dancers who do a full catwalk-style entrance before she emerges to begin her pitch.

Claiming that 80% of the fabric it uses come from ‘dead stock’ – offcuts and hats that have been thrifted – accessories include a mini spice hat (£120), a statement spice bag (£295), a sporty spice cap (£275), a chunky fat scarf (£60) and a spicy cap (£45).