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Costly

Published: February 12, 2026 at 8:48 pm

Author: Jonathan Symcox

The product is £450. It costs them £160 to manufacture.

They are looking for £200k for 4% of the business.

At the time of filming, they had generated £353k turnover in the previous year with zero net profit.

They anticipate £1.9m turnover and £339k net profit in the coming year.

They tell Deborah that the algorithms in the camera are the barrier to entry for competitors.

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