UK pet insurance brand Waggel has appointed Katie King as its first chief marketing officer, as the business continues to scale under new CEO Henri Dowling.

The firm has a technology-led approach to pet insurance.

King joins Waggel from Capital One UK, where she served as UK marketing director.

Prior to this, she held senior roles at high-growth FinTech companies in Australia, including OnDeck and Athena Home Loans.