Irish advertising technology innovator Buymedia has officially launched its UK operations in Manchester with the backing of Greater Manchester Mayor Andy Burnham.

The launch event, attended by entrepreneurs, stakeholders, innovators and business leaders from across the region, was held at Buymedia’s new UK headquarters in The Renold Building, a collaborative space developed by Bruntwood and the University of Manchester, located in the heart of the city’s £1.7 billion science and technology innovation district.

Founded in Galway, Buymedia is one of Europe’s fastest-growing tech companies, boasting an impressive 2,208% revenue growth and ranking 73rd in the Deloitte EMEA Technology Fast 500.

Its AI-powered platform simplifies the way businesses and agencies plan, manage, purchase and measure advertising across multiple channels. Its client portfolio spans sectors including FMCG, hospitality, retail, telecoms, healthcare, education, and non-profits with notable brands such as E45, Bio Oil, eir, JYSK, and Bluebird Care.

The UK launch is supported by Enterprise Ireland and locally with MIDAS, as well as Manchester Chamber of Commerce and Growth Manchester.