Published: January 15, 2026 at 9:32 am
SaleCycle has acquired French conversion optimisation firm BEYABLE in a deal designed to create one of Europe’s most advanced full-funnel conversion platforms for eCommerce brands.
The Gateshead-based firm was backed by BGF in 2018 to support innovation and international expansion.
This acquisition is positioned as the next step in building a European-owned MarTech alternative to global marketing suites.
The combined offer will bring together identity resolution, behavioural intent scoring, on-site personalisation and A/B testing, alongside remarketing across channels including email, SMS, WhatsApp and RCS.
It is in an attempt to help brands convert more visitors and generate measurable revenue.