Published: February 18, 2026 at 8:22 am
Beauty Bay has filed a notice of intention to appoint administrators.
The Salford-based online cosmetics retailer has taken down its website, which now shows a holding page with the message: “We’ll Be Back Soon. BEAUTY BAY is offline right now, we’ll be back shortly.”
The company, founded by owners Arron and David Gabbie as Fragrance Bay in 1999, has been seeking a sale or investment in recent weeks with advisory firm Interpath.
The brothers also launched a sale process in 2022, but that did not result in a transaction.
Having filed a notice of intention to appoint administrators, Beauty Bay now has 10 days in which creditors cannot pursue any action against it.