AI-powered coaching platform VEYR has launched a Crowdcube investment campaign, inviting consumers to invest in the next generation of fitness technology as part of a £1 million funding round.

The raise, which values the business at a £4.5 million pre-money valuation, includes £400,000 through Crowdcube alongside pre-committed investment and non-dilutive funding. The 3-week campaign opens for expressions of interest on 27th July, with a public launch on 10th August.

More than 40% of the funding round has already been secured through pre-committed investment and grant funding, including support from Google, Cloudflare, Kylla Investment Partners and private angels. VEYR has also been entirely self-funded to date, with founders investing more than £250,000 into building the platform before seeking external investment.

Founded on more than 15 years of elite coaching experience, VEYR transforms expert coaching methodology into an intelligent AI coach that learns the individual, not simply their training data. The proprietary Fitness Intelligence Engine combines human coaching expertise with artificial intelligence to deliver fully adaptive, personalised workouts in real time. The platform is designed to remove barriers to fitness by creating a flexible, responsive training experience that evolves with the user.

The company’s vision is to become the user-aware intelligence layer sitting behind the future of fitness – helping people not only train harder, but show up more often, stay motivated and establish long-lasting, life-changing habits.