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AI is not enemy of employment – it’s a catalyst for change

Published: February 10, 2026 at 10:00 am

Author: Mark Rothwell, chief executive, Furza

There’s no escaping it – AI is reshaping the workplace.

Headlines often focus on jobs being ‘replaced’ by algorithms or automation, stoking fear and uncertainty.

However, while technology undeniably changes the employment landscape, framing AI as a threat rather than an enabler overlooks a key truth – that the talent of tomorrow will not be defined solely by what humans are unable to do, but by how we adapt, collaborate and innovate alongside machines.

The future of work may look different from what we expect, but it’s far from bleak.

The question isn’t whether AI will replace jobs; it’s whether we will shape a future where talent, technology and curiosity work together to create something better.

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