Published: February 27, 2026 at 1:58 pm
Amid the quiet hum of a coffee shop in Liverpool, a group of people sheltering from the bitter cold outside are chatting away.
Jack Brewitt, founder of 92 Degrees Coffee – which has grown from this shop on Hardman Street to 22 locations nationwide – peels away from the group.
Later we will discuss the “long play” of connecting up brand recognition from his coffee shops to products in retail stores. Everything begins with that comfortable experience – and, of course, the taste of a delicious coffee.
“We serve 1-2 million customers a year and so you hope that the majority of their visits are good, happy and tasty,” says Jack when we met a fortnight ago. “Then when they go to their local supermarket, they might go: ‘I’ve had a coffee from there. I’ll take a bag of that home.”
Jack has grand plans for 92 Degrees, which you can read about. But let’s start at the beginning: even before he and four co-founders had the idea of turning this space into their first store.