The next episode of BusinessCloud’s new podcast webinar series Demystifying Tech will feature Spencer Earp, MD for the EMEA region at global enterprise Pendo.

Demystifying Tech, brought to you in association with Tyto PR, will examine the impact of tech on industry & the world around us via conversations with technologists at innovative companies.

Pendo helps clients to develop software products and serves Fortune 500 enterprises, B2B tech startups, educational institutions and healthcare systems. Earp joined the company a year ago from Salesforce and has a 25-year career behind him, building and propelling organisations’ European go-to-market strategies.

Demystifying Tech will be streamed on and across social media platforms at 12pm on Friday 8th September. It will then be made available on our YouTube channel and all major audio podcast platforms from 12pm on Monday 11th September.

This episode of Demystifying Tech will cover:

The definition of a ‘tech mindset’

• Explain why every business is now effectively a tech business

Discuss Pendo’s research into the adoption of tech by traditional enterprises

• Reveal the features, priorities, tools and strategies traditionally associated with tech companies which they should be looking to adopt

• Reader questions

• Practical tips for businesses looking to embrace a tech mindset – ‘Tech Takeaways’