A series of deals has led to the creation of a new technology platform for the PR and communications industry.
Silicon Valley-based Symphony Technology Group has acquired the Kantar Reputation Intelligence business from London-headquartered Kantar.
It has also snapped up London firm PRgloo and California-based Onclusive, bringing the three companies together under the name Onclusive.
Kantar Reputation Intelligence is Europe’s largest media monitoring and analysis provider, while PRgloo has built a media relations and workflow management platform and Onclusive is an expert in AI technology and data science.
“We’ve always admired each other’s strengths and we’ve increasingly teamed up on programmes to help solve clients’ needs,” said Petra Masinova, chief commercial officer of the new company.
“Today we accelerate our natural evolution to become one company, amplifying our strengths and supporting our clients with leading insights, technology and expertise together under one roof.”
Dan Beltramo, chief innovation officer, added: “It brings us scale and ambition for global leadership.”
Onclusive will serve more than 9,000 clients, including many of the world’s biggest brands, across 130 markets. The company has over 1,100 employees based in the UK, USA, Ireland, France, Italy, Spain, Germany and Australia.
Managing director at STG, J.T. Treadwell, said: “Last year STG made clear its intention to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence.
“Completing that acquisition is a major first step and the additional capabilities brought by Onclusive and PRgloo widen the scope of our commitment to providing best-in-class solutions for PR and Communications teams, both now and in the future.”
Marcus Gault, UK & Ireland MD, added: “Our clients were our matchmakers – they told us they wanted one trusted partner to help them access and integrate our combined best-in-class services.
“We listened and from today Onclusive will help every client – from small enterprises to multi-national public and private organisations – shape, manage and evaluate their communications strategies.”