Manchester-based THG Ingenuity has been appointed by Cadbury UK to power The Cadbury Shop, a new gifting platform.
THG Ingenuity announced the appointment in a LinkedIn post.
The company said it is uniting its three core solutions: THG Commerce, THG Fulfil and THG Studios.
It said the combination brings together front-end eCommerce software, engaging visual creative and specialised logistics.
THG Ingenuity said this provides Cadbury with a seamless, closed-loop, direct-to-commerce ecosystem.
Phil Warfield, speaking for Cadbury, said: “Cadbury has always been about generosity and bringing people closer together. Appointing THG Ingenuity and launching the new Cadbury Shop gives us an exciting way to do exactly that ahead of Christmas.”
He added: “It’s a unified end-to-end solution that pairs personalisation, visual storytelling & fulfilment, helping us turn every gift into something truly special and serve our customers better than ever before.”
THG Ingenuity was named in BusinessCloud’s 2026 RetailTech 50.