All boohoo group plc’s brands have returned to growth after it reported its trading update for the six months ended 31st August 2026.
Performance was most notable across the Debenhams brand, where gross merchandise value grew 14.1% to represent 41% of group GMV – but growth was also reported at boohoo, Pretty Little Thing and Karen Millen.
Adjusted EBITDA at the group was up 14%, with reported EBITDA up 731% and GMV up 1.8%.
Earlier this week we reported that it had sold Nasty Gal to a US firm, while last week it divested its Sheffield distribution centre to Primark as it moves to a marketplace model which it describes as ‘capital-lite, stock-lite, cost-lite and cash generative’.
Marketplace GMV reached 38.9% of group GMV, up from 32.7% in the prior year. The group’s brand partner ecosystem expanded to around 30,000 brands or partners.
In respect of the full year, the board expects to deliver GMV growth and adjusted EBITDA as previously guided and in line with consensus of no less than £59m representing double-digit growth year-on-year.
Furthermore, the board expects continued material improvement in reported EBITDA, a return to positive profit before tax, free cash flow generation and negligible net debt.
“Our turnaround continues at pace,” said group CEO Dan Finley. “This is a strong first half and, importantly, one where growth accelerated as we went through it.
“With the cost programme ahead of plan, lease costs falling, and net debt down year on year, we are reiterating our guidance of double-digit adjusted EBITDA growth and free cash flow in FY27.
“Since the half year end, the Sheffield distribution centre and Nasty Gal disposals mark a further significant step in reducing leverage, and we now expect net debt to be negligible at our February 2027 year end.”