Solo entrepreneur Chester Robinson is the first founder to enter the Dragons’ Den tonight.
The RAISE Snacks founder took to LinkedIn recently to share the news that he would appear on the show – “one of the biggest moments of my entrepreneurial journey”.
His company is on a mission to raise the snacking game for good via natural, delicious and nutritious snacks.
With natural benefits, each little cluster of nuts and seeds provides a great source of protein, fibre and antioxidants, and under 5g sugar per pack, without compromising on taste. They are also suitable for those following a gluten free or vegan diet.
Inspired by a family granola recipe – with early products developed with his mum in the family kitchen – RAISE now produces six flavours: four nut-and-seed clusters (Dark Chocolate & Sea Salt, Dark Chocolate & Orange, Maple Pecan and Caramel Sea Salt), and two nut clusters (Raspberry and Coconut & Almond).
Chester says he is looking to “big up natural snacking” and “take down the weird world of ultra processed snacks by pioneering big taste without the trade-offs”.
At the start of the year RAISE revealed brand new packaging in a refreshed design perhaps influenced by the Dragons.
RAISE also supports young people at risk of hunger in the UK by donating 1% of every sale to Magic Breakfast via Work for Good.
Episode 9 of series 23 sees the return of guest judge and football legend Gary Neville alongside regular Dragons Peter Jones, Touker Suleyman, Deborah Meaden and Steven Bartlett.
Chester’s pitch in the Den will be followed by Jason and Belle Richardson, founders of SealStop, Nathan Murdoch, founder of Street Arts Hire, and teenage Sussex sisters Honor and Cat Black, founders of Maiden Cricket.
All Dragons’ Den investments made by Deborah Meaden
All Dragons’ Den investments made by Peter Jones CBE