Coventry City FC has announced Geely Auto UK as the club’s new Official Vehicle Partner and Official Sleeve Partner.
The Premier League club said the two organisations have a shared vision to promote Coventry, ‘the UK’s Motor City’, on a global stage.
Specifically focusing on the passenger car market, Geely Auto UK will launch a number of vehicles from the wider Geely Auto portfolio, with technology central to them all. The first model, Geely EX5 (pictured), was launched in October 2025, with a total of 10 models planned over the next three years and annual sales volume of over 100,000 units.
Geely Auto UK is set to move its offices to Coventry later this year, joining sister brand LEVC.
The Geely Auto logo will feature on the sleeve of all men’s first team playing shirts and also integrated across the club through matchday branding, digital content, fan engagement initiatives and community activity.
Nicola Ibbetson, chief business officer at Coventry City Football Club, said: “The club is clear in its ambition: we want to represent the UK’s Motor City proudly, both here and around the world.
“Our return to the Premier League gives us an extraordinary global platform, and this partnership with Geely Auto will be critical to how we use it. We are incredibly proud that one of the world’s largest automotive manufacturers shares our belief in Coventry and has demonstrated that commitment by partnering with us.
“This is much more than a logo on a sleeve. By working together, we can introduce Geely Auto’s growing range of vehicles to new audiences, create innovative experiences for our fans and ensure that people across the world understand what Cov represents: ambition, innovation, resilience and proud automotive roots.”
Michael Yang, managing director of Geely Auto UK, said: “We are delighted to become the Official Vehicle Partner of Coventry City FC and begin what we believe will be a highly successful partnership. It’s a club with ambitious plans for the future and a strong connection to its local community.
“Those values closely align with our own as we continue to establish Geely Auto as a leading automotive brand in the UK.
“The city of Coventry also holds a special significance for Geely Auto through our long-standing presence in automotive design and engineering within the region. We look forward to supporting the club, engaging with its fans and helping create memorable experiences both on and off the pitch.”