A major new sponsorship deal aims to bring ‘speed, ambition and performance’ to Fulham FC.
ClickHouse, a global technology company specialising in real-time analytics, data infrastructure and AI applications, has been named principle partner and front-of-shirt sponsor of the men’s first team.
The multi-year partnership will also see ClickHouse feature across Craven Cottage, the club’s digital channels, matchday assets and a range of supporter-facing experiences.
An open-source database, the club will also look to utilise ClickHouse to modernise its practices through use of data and artificial intelligence.
Developers and companies worldwide including Meta, OpenAI, Sony, Tesla and Visa use and contribute back to ClickHouse, making it a truly global open-source project.
“ClickHouse is an ambitious, fast-growing technology company and as Fulham continues to invest in its long-term future both on and off the pitch, this partnership reflects our shared commitment to innovation, progression and building meaningful connections with supporters around the world,” said Jon Don-Carolis, chief revenue officer at Fulham.
Aaron Katz, CEO at ClickHouse, said: “ClickHouse is thrilled to announce our strategic partnership with Fulham Football Club. Both organisations have shared values of high performance, ambition, and excellence.
“Speed is essential for both: the split-second decisions on the pitch aren’t that different from the millisecond decisions our database serves every moment for many of the most consequential companies in the world.
“That shared foundation is what drew us to this partnership. We’re excited to back Fulham’s ambitions in the Premier League, on the pitch and beyond.”