Digital agency Spekk has appointed Nick Boyce as chief technology & AI officer following its acquisition of Pablo, the ad technology platform he founded.

Boyce brings extensive experience spanning paid media, technology, data and AI. He is the founder of AI automation and analytics consultancy Trampoline and creator of Pablo, the AI-powered workflow platform Spekk is acquiring.

Designed for digital advertising agencies and brands, Pablo automates Facebook ad uploads and streamlines creative workflows, allowing teams to launch campaigns faster and with greater accuracy. Pablo’s MCP enables agentic performance analysis, tailored to the needs of each client. The platform has been adopted by brands and agencies including Camper and Lovable and already forms an integral part of Spekk’s media operations.

Previously, Boyce was Data & Analytics Director at social agency Spin Brands, having joined following Spin’s acquisition of his paid media agency, Pollenary. He also leads the analysis for BenchPress, the UK’s largest benchmarking report for agencies.