Dreamdata, a B2B attribution platform that shows how B2B marketing drives revenue, has appointed software veteran and advisor Dave Kellogg to its board to help shape the company’s future growth strategy.

Kellogg is a respected thought leader and author of the widely followed Kellblog, where he writes about go-to-market-strategy, SaaS and enterprise software.

He brings more than 30 years of experience at CEO, CMO and board roles in companies ranging from zero to over $1 billion in revenue and some of the world’s leading enterprise software firms, including Business Objects, Planful and Salesforce.