Hey Savi has launched the UK’s first agentic commerce experience with native checkout powered by PayPal.
The brand’s agnostic fashion search platform for women makes it easier for shoppers to find, compare and buy must-have styles without leaving the app.
Debenhams Group – which includes brands Debenhams, Karen Millen, Boohoo and PrettyLittleThing – is the first retailer in the UK to bring end-to-end AI-powered shopping to UK consumers.
Hey Savi is aiming to pioneer the shift toward intent-driven shopping in the UK, using AI to simplify product discovery and purchasing. The technology transforms any search – photo, screenshot or text – into ranked results across more than 10,000 brands, ordered by relevance and not sponsored placements.
When ready to buy, PayPal’s suite of agentic commerce services and payment layer surfaces current pricing and availability while enabling in-app purchasing. As the platform evolves, Hey Savi will further personalise the shopping experience with recommendations tailored to each shopper’s style, size and budget preferences.
The launch responds to growing friction in online shopping. While fashion inspiration can come from anywhere – from social media to real life – turning that moment into a purchase remains fragmented, time consuming and often unsuccessful. Shoppers are forced to search across multiple sites and paid placements, with no guarantee of finding the item in stock or in their size.
Unlike traditional shopping apps, Hey Savi surfaces high-quality recommendations based on shopper intent, prioritising relevance and availability.
“We’ve built Hey Savi from the ground up to make shopping easier for women, putting relevance over frustrating paid ads,” said Victoria Peppiatt, co-founder of Hey Savi. “Until now, online shopping could be long-winded and inefficient for the customer – a redirect, a forgotten password, a site that didn’t carry the right size. Hey Savi simplifies it.
“Having an iconic British business like Debenhams Group as the first retailer on board demonstrates how AI is fundamentally reshaping consumer behaviour and PayPal makes it real – bringing the UK’s first all-in-one agentic commerce experience to life.”
Sarah Daniel, co-founder of Hey Savi, added: “This is an important step change for retailers as, for the first time, brands of every size can be discovered by the highest-intent shoppers in fashion.
“Our brand-agnostic platform democratises discovery ensuring relevance now directly drives revenue, with PayPal closing the loop on the entire journey.”
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Mike Edmonds, vice president of agentic commerce and commercial growth at PayPal, said: “Shopping now starts with a screenshot or a creator post, but the path to purchase doesn’t move at the same speed. Hey Savi is exactly the kind of experience agentic commerce promises by using AI to turn intent into instant action.
“PayPal is committed to collapsing the distance between inspiration and transaction — bringing retailers like Debenhams Group closer to wherever consumers choose to shop.”
Dan Finley, CEO of Debenhams Group, said: “Agentic commerce has the potential to completely reshape the way consumers discover and shop for fashion online.
“We’re excited to be working with Hey Savi and PayPal at such an important moment for the industry – putting Debenhams Group at the forefront of a new era of online shopping.
“Together, we share a vision for creating smarter, more seamless shopping experiences that better reflect how consumers actually browse, discover and buy today.”
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