A former touring musician who performed at Glastonbury is now building an AI-powered startup designed to transform how people experience music.

Ben Etches, founder of Sineco, has swapped life on stage for entrepreneurship, developing a platform that creates real-time adaptive audio shaped by a user’s biometric data – including heart rate, movement and activity.

Based in Greater Manchester, Sineco is aiming to become a global leader in adaptive audio for fitness, wellbeing and performance, turning music into a responsive, personalised experience.