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PE-backed Glass Atlas scales Summit in latest deal

Published: April 23, 2026 at 5:43 pm

Author: Chris Maguire

Manchester-headquartered agency Glass Atlas has acquired Summit, including its proprietary Productcaster platform.

The acquisition will bring the group’s headcount to approximately 240 and combined revenues to £22m.

The financials of the deal have not been revealed but it will strengthen the firm’s capabilities across end-to-end digital transformation, performance marketing, consultancy and product data technology.

In 2025, Glass Atlas was officially launched as a new digital agency following the integration of four established brands: Space 48, Bring Digital, Brave the Skies, and This is Digital.

The acquisition marks another strategic step in Glass Atlas’ growth journey, following investment from Foresight Group.

Jon Woodall, CEO of Glass Atlas, said: “Summit is a business I’ve respected for a long time. It’s built on strong fundamentals. A clear specialism in retail, long-standing client relationships, and a great track record of delivery.

“Productcaster adds an important layer of proprietary technology. As performance marketing becomes increasingly data and automation-driven, having that capability in-house is critical to how we support clients across their broader commerce strategy.

“This acquisition strengthens the platform and positions us well for the next phase of growth.”

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