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Boohoo’s turnaround continues ‘at pace’ – CEO

Published: March 30, 2026 at 9:08 am

Author: Chris Maguire

The boss of Debenhams Group has said the turnaround of the fashion retailer is ahead of plan as the focus now switches to growth.

Debenhams Group is an online platform across five shopping destinations: Debenhams, Karen Millen, boohoo, MAN and PLT.

In an upbeat trading update this morning, the board announced its forecast delivery of £53m adjusted EBITDA in the financial year to February 28th, 2026 – described as being ‘comfortably ahead’ of the previously upgraded guidance in January.

This year-on-year 36 per cent increase in full year adjusted EBITDA is driven by a 76 per cent increase in H2 adjusted EBITDA.

Boohoo’s share price went up from 17.5p to 18.5p on early trading upon the news.

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