Faye Holland will lead a groundbreaking partnership between two of the UK’s leading innovation cities as the newly-appointed Cambridge x Manchester partnership director.

Holland brings extensive experience in the Cambridge innovation cluster to the role, having worked across communications consultancy, innovation and economic development over the course of her career.

She founded and directed cofinitive – a communication consultancy at the forefront of innovation – for a decade before selling and exiting the business at the end of 2025.

Holland is currently chair of the Cambridgeshire Chamber of Commerce and has previously served as business board member for the Cambridgeshire & Peterborough Combined Authority and as a board member and key contributor in other organisations involved in technology innovation and good growth.