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Beauty Bay acquired out of administration by investment group

Published: March 9, 2026 at 9:06 am

Author: Jonathan Symcox

The future of Beauty Bay has been secured via a sale of the business and its assets via a pre-pack transaction to an international investment group.

The Salford-based online cosmetics retailer filed a notice of intention to appoint administrators in February and took down its website. It continues to show a holding page.

Rick Harrison and James Clark from Interpath were appointed joint administrators to Beauty Bay Limited on 6th March and immediately concluded a sale of the business to French-owned AA Investments Group.

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