Pet nutrition pioneer Omni has achieved over 200% sales growth since appearing on Dragons’ Den in February 2025.
Founded by veterinarian Dr Guy Sandelowsky and former finance executive Shiv Sivakumar, Omni is on a mission to future-proof pet health through allergy-friendly, science-led, planet-positive nutrition.
In 2025, Omni closed the year with £8.4 million in sales, up from £2.7 million in 2024 and £1.2 million in 2023. Over the past 12 months, the company has grown Annual Recurring Revenue (ARR) tenfold, reaching £11 million by January 2026, with continued momentum and no signs of slowing.
Since its Dragons’ Den debut, more than 100,000 new customers have discovered Omni, with dogs across the UK benefitting from its clinically formulated, plant-based diets designed to reduce allergies, improve digestion and support long-term wellbeing.
Omni has now delivered millions of meals to pets nationwide, driven by soaring demand for nutrition that prioritises health, taste and sustainability without compromise.
Omni’s top-performing products include stress & anxiety supplements, a sensitivity complete food recipe and now dental sticks.
Omni’s novel-protein recipes deliver 73% fewer CO2 emissions compared to standard meat-based dog food.
To date, long-standing Omni customers have helped prevent over 8.5 million kg of CO₂ equivalent emissions, making a meaningful contribution to reducing the environmental footprint of pet ownership.
In January 2026, Omni announced a landmark partnership with broadcaster, naturalist and environmental campaigner Chris Packham, who is supporting the brand through a 90-day nutrition challenge with his two dogs, Sid and Nancy.
As part of the collaboration, Chris is documenting their transition onto Omni’s vet-formulated, plant-based diet, sharing real-time results across national media and his social channels, and helping to educate pet owners on the health and environmental benefits of allergy-friendly, sustainable nutrition.
Speaking about the partnership, Chris said he was drawn to Omni’s science-led approach, environmental credentials and commitment to animal wellbeing, calling the collaboration “an opportunity to explore how thoughtful nutrition can transform both pet health and planetary impact.”
Omni was born from Dr Sandelowsky’s frustration with the rising prevalence of preventable, nutrition-related illnesses in pets.
“Skin conditions, gut issues and obesity are soaring in our dogs, yet so many products on the market fail to address the root cause,” he explains. “Omni delivers nutritionally complete, hypoallergenic food that supports health from the inside out — while being kinder to the planet.”
The brand continues to pioneer industry-first innovation, including novel proteins derived from yeast, algae and pulses, alongside new functional supplements and advanced health solutions currently in development.
“We’re not just treating symptoms — we’re fundamentally changing pet nutrition for the better,” adds Dr Guy.