fulfilment.com has secured up to £4m in a late seed investment round.

Founded in early 2024 by James Olsen, fulfilment.com was born from a direct frustration with the opaque, fragmented and outdated process of eCommerce firms finding third-party logistics partners.

fulfilment.com replaces these slow, manual processes with a data-driven marketplace utilising instant quoting, smart matching algorithms and real-time performance insights.

The round was led by Blackfinch Ventures, with participation from Haatch Ventures.

It will be used to scale fulfilment.com’s proprietary technology, accelerate team expansion, and strengthen the platform’s infrastructure to support a growing global user base, with an initial focus on the UK, EU, US, Canadian, and Australian markets.