Published: February 12, 2026 at 8:14 am
Myprotein, the world’s leading online sports nutrition brand, has announced a strategic partnership with Greencore, a leading producer of convenience foods.
The collaboration will introduce a new range of Myprotein branded food on-the-go items, significantly expanding the brand’s presence in offline retail channels and continuing its successful strategy of launching new licensing agreements with best-in-class partners.
The range will include protein-enriched salads and wraps, with scope to expand into other profiles and formats, helping consumers access convenient, nutritious meals that align with their fitness and healthy lifestyle goals. These products will be available in Sainsbury’s supermarkets and convenience stores.
The Greencore partnership forms part of Myprotein’s wider strategic ambition to grow its offline and licensing footprint to 100,000 doors, allowing for accelerated expansion within the convenience channel.
Food-to-go represents a high-frequency, high-visibility consumption occasion that complements Myprotein’s existing protein portfolio, covering powders, dairy and desserts, bars and snacks and ready-to-drink, broadening consumer touchpoints beyond the gym and home.
Licensing agreements with category leaders including Müller, Iceland and Jimmy’s Coffee, led to sales of over 43 million Myprotein units into retail during 2025.