Financielle, a platform described as the home of money for women, has surpassed 350,000 downloads worldwide after receiving £125,000 of investment from GC Angels in December 2022.
The platform has also grown to 25,000 monthly active users and expanded its content, community and product features as it continues its mission to help women take control of their money.
Founded in Manchester in 2021 by BBC Morning Live finance expert Laura Pomfret (pictured, right), Financielle was built to give women a supportive space to improve their financial confidence through clear tools and relatable content. The app has since been named Apple’s App of The Day both in the UK and the US.
The funding from GC Angels, Baltic Ventures and several high-profile northern angel investors allowed the team to elevate the app at both a technical and aesthetic level, introducing new features and ensuring the platform was scalable.
Since the funding round, Financielle has delivered several major milestones. Alongside its global user growth, the team launched a web-based education platform to give users more ways to learn and introduced The Vault podcast, created in response to strong demand from the community.
Looking ahead, Financielle plans to keep expanding the way it supports women with clear, accessible financial content.
Financielle has grown within the GC Angels network and Pomfret continues to stay closely connected to the community. She regularly works with GC Angels to support early-stage founders and recently shared her experiences with the Venture Forward cohort.
Venture Forward is an Innovate UK investment readiness accelerator programme which is being delivered across the North of England by GC Angels to help underrepresented founders prepare for their first institutional raise.
“More and more women are looking for a financial space that feels safe and supportive, and reaching 350,000 downloads is further evidence of this heightened demand,” said Pomfret.
“We couldn’t have reached this point without GC Angels – the investment from them allowed us to elevate our product and create a better experience for our community.
“Their support has played a key role in helping us grow responsibly and with purpose. It feels full circle to now be able to give something back and support new founders through the Venture Forward programme.”
Marc Shirman, head of investment at GC Angels, added: “Financielle’s growth is testament to the dedication of Laura, along with its clear mission and the strength of the community the app has built.
“Laura and her team understand the challenges women face when building financial confidence and have created a platform that offers real, practical support. We are proud to have backed Financielle and excited to see what comes next.”