Published: January 28, 2026 at 8:41 am
Shares in boohoo group plc, which now trades as Debenhams Group, have risen by more than 5% to 25p (8:42am) in early trading today after the company upgraded its profit expectations for the current financial year
The AIM-listed ecommerce group said it is trading ahead of expectations and now expects adjusted EBITDA of £50 million for the year to 28th February, up from previous guidance of around £45m issued in November.
It also confirmed that it would be reversing any plans to sell PrettyLittleThing after a huge improvement in the brand.