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Future plc makes £40m swoop for women’s fashion publication

Published: January 22, 2026 at 8:37 am

Author: Patrick Killeen

Future plc has acquired digital publishing group SheerLuxe Ltd and BLUSH Talent MGMT in a £39.9 million deal.

The move is designed to strengthen the listed company’s position in fashion, beauty and lifestyle.

SheerLuxe was founded by Georgie Coleridge Cole in 2007 and has grown into a leading UK digital publisher in women’s fashion and lifestyle.

The business reaches an audience of more than 6m, including 2.3m monthly page views, 2.4m social followers, 900,000 email subscribers and 400,000 YouTube and podcast subscribers.

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