Future plc has acquired digital publishing group SheerLuxe Ltd and BLUSH Talent MGMT in a £39.9 million deal.
The move is designed to strengthen the listed company’s position in fashion, beauty and lifestyle.
SheerLuxe was founded by Georgie Coleridge Cole in 2007 and has grown into a leading UK digital publisher in women’s fashion and lifestyle.
The business reaches an audience of more than 6m, including 2.3m monthly page views, 2.4m social followers, 900,000 email subscribers and 400,000 YouTube and podcast subscribers.
In the 12 months to September 2025, the London-based firm generated revenues of £12.6m and delivered EBITDA of £5.1m, representing an EBITDA margin of around 40%.
It has been bootstrapped and achieved 32% organic revenue CAGR since FY23.
Future said SheerLuxe is a highly recognised “Google-Zero” brand, with a Gen Z-skewed audience built through direct engagement across social platforms, newsletters and podcasts.
It believes the acquisition will help strengthen its “platform effect”, offering incremental skills and capabilities that can be applied across its wider portfolio of brands.
Future also said SheerLuxe will benefit from its UK commercial team to help unlock new business opportunities, and will be able to leverage Future products including Collab and Future Optic to drive growth.
The group plans to launch SheerLuxe in the US using its existing relationships and capabilities.
The acquisition further strengthens Future’s Fashion & Beauty vertical, which already includes major titles such as Marie Claire and Who What Wear.
“I am delighted to welcome the SheerLuxe team to Future,” said Kevin Li Ying, CEO of Future.
“We have long admired SheerLuxe for the status and brand credibility it has established in fashion, beauty and lifestyle.
“With a rare combination of strong growth characteristics and a loyal, high-value audience, SheerLuxe will be highly complementary to our portfolio and will benefit from our scale and commercial capabilities.”
Coleridge Cole added: “Joining Future represents a huge milestone for SheerLuxe.
“Since it was founded in 2007, SheerLuxe has become an authoritative voice on fashion, beauty, culture and lifestyle focused on inspiring, educating and entertaining our fast-growing audience.
“With its innovative approach to media, Future is a natural home for us, and we are excited about what we can achieve working with Kevin and the wider team.”