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Apadmi appoints two new executives following Pinch acquisition

Published: January 13, 2026 at 1:34 pm

Author: Patrick Killeen

Apadmi has appointed Tim Klein Haneveld as managing director of its Benelux operation.

The move strengthens the mobile technology consultancy’s presence in the Netherlands as it continues to grow globally.

The appointment is a key milestone in the integration of mobile specialist Pinch, which joined the Apadmi Group in July last year, bringing together a combined Benelux team of more than 70 specialists based in a central Amsterdam office.

With the deal now complete, the Greater Manchester firm now employs more than 450 practitioners globally.

It delivers mobile and digital products for major international brands including Domino’s Pizza, Vodafone and Intratuin, and the expanded Benelux operation boosts the company’s ability to support clients from strategy through to long-term mobile performance across multiple European markets and sectors.

Klein Haneveld brings more than a decade of experience helping leading Benelux organisations transform how they engage customers on mobile.

He has led the creation of award-winning mobile apps for major publishers and broadcasters such as DPG Media, Mediahuis and FD Mediagroep, with products used daily by millions of people across the region.

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