Published: January 13, 2026 at 9:37 am
JD Sports Fashion has announced a new global agreement with digital commerce platform provider commercetools to enhance the use of AI platforms.
The deal will allow customers to search for and purchase products directly through AI platforms such as Microsoft Copilot, Google Gemini and OpenAI’s ChatGPT, without leaving those apps.
The move comes as major AI firms in the US begin to enable direct purchasing ahead of a wider global rollout.
Launching first in the US, the London-listed retail giant will partner with commercetools and payments specialist Stripe to become the first retailer to deploy their joint Agentic Commerce Suite (ACS).