Published: November 14, 2025 at 3:47 pm
THG boss Matthew Moulding has revealed a major new partnership between Myprotein and confectionery giant Mars as it continues its rapid global expansion.
Launching on 20th November, the first products from the collaboration – Myprotein x Snickers – will hit shelves just in time for Black Friday, with further tie-ins featuring Bounty, Mars and Twix set to follow soon after.
It follows a year of rapid momentum that has seen the THG-owned business expand aggressively into offline retail and deliver double-digit growth across THG’s Nutrition division.
The collaboration also arrives just 12 months after it faced intense scrutiny over its global rebrand.