Sports bra firm boobydoo has partnered with Brarista, the pioneering AI bra-fitting technology company based in Manchester and London.

boobydoo will integrate Brarista’s advanced AI solution into its online platform, delivering 24/7 instant fitting guidance, personalised recommendations, and breast health education, to ensure women can access support anytime.

For 20 years, boobydoo has provided women and girls with support to pursue their exercise goals, free from concerns about breast movement. Noticing that sports bras and the crucial education surrounding their importance were often overlooked in both school settings and elite-level sports, it also developed a professional fitting service, which has since been adopted by elite sports teams and leading educational institutions.