Global company Salesforce will invest $6 billion (£4.4bn) into its UK operations by the end of the decade as it looks to make the country its European AI hub.
The CRM giant, which has been active in the UK for 25 years, said the investment builds on the $4bn pledge made in 2023 and the launch of its London-based AI centre.
“We are doubling down on our long-standing commitment to the UK with this significant investment,” said Marc Benioff, chair and CEO of Salesforce.
“We’re delighted that the UK, already a vital talent and innovation centre, will become our AI hub for Europe, driving product innovation for customers across the region.”
The UK is the San Francisco-based firm’s biggest market outside the United States.
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Research from IDC (International Data Corporation) suggests the ‘Salesforce economy’ could generate $41bn in economic benefits and create more than 500,000 jobs in the UK by 2028.
Salesforce UK & Ireland CEO, Zahra Bahrololoumi, added: “The UK has long been a pioneer in driving global AI breakthroughs, and I’m thrilled that Salesforce is contributing to this legacy.
“With our deep pool of talent, we will power responsible AI innovation and help our European customer base transform their organisations.”
Alongside the investment, the company also announced a £1m UK Salesforce Accelerator to help nonprofits build and deploy AI agents.
Further backing for AI startups via Salesforce Ventures, which has already invested over $200 million in UK companies, including ElevenLabs and Climate X.