London-based startup Attio has raised £38.6m in Series B funding to scale its engineering team and fast-track product development.
The investment comes as the firm looks to accelerate its push to build a new kind of customer relationship management (CRM) for today’s go-to-market teams.
The round was led by GV (Google Ventures), with continued backing from Redpoint Ventures, Balderton Capital, Point Nine and 01A.
It brings the company’s total funding to £86m to date and positions the company for a major expansion.
Attio is building what it calls the first AI-native CRM – a platform designed from the ground up to work with AI as well as around it.
Its goal is to help teams truly understand every customer, move faster and tailor go-to-market (GTM) systems to their exact needs.
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“CRM is one of the most important categories in B2B, but it’s been stuck in the past,” said Nicolas Sharp, CEO and co-founder of Attio.
“AI-native CRM needs a completely different foundation – one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale.
“That’s what we’re building with Attio, and this funding will allow us to accelerate our vision.”
In just two years, the business has attracted over 5,000 customers, including AI-native companies like rapidly-growing Lovable, Granola, Modal and Replicate.
The company says it is on track to quadruple its ARR this year, driven by growing demand from startups and scale-ups looking for modern alternatives to legacy CRM tools.
An immediate key focus is to deepen its AI capabilities and reach more of what it calls the ‘new generation of GTM builders’ – teams that want to move fast, build their own tools and avoid the cost and complexity of stitching together point solutions.
Michael McBride, general partner at GV and former CRO of GitLab, has joined Attio’s board as part of the investment.
He added: “It’s been 25 years since the last major platform shift in CRM, one of the largest software markets.
“Attio has the AI-native architecture, vision, and rapid customer growth to define the future of CRM and go-to-market software.
“For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions. With the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.”
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